CLAUDIE MIAMI

At EAMSTUDIO, we believe that a restaurant’s brand identity should be more than a logo—it should be a story told through every detail. Our work with Claudie, a Miami restaurant inspired by the effortless elegance of the South of France, reflects our approach to hospitality branding through immersive, emotionally resonant design.

From the outset, our creative direction focused on developing a visual identity system that balances boldness with restraint. Drawing inspiration from the concept of the French artistic muse, Claudie’s branding is high-contrast yet timeless, refined yet expressive. We reimagined the logo to feel like a handwritten letter or journal entry—personal, fluid, and introspective.

A signature element of the brand identity is the custom fig illustration we created by hand—a visual nod to fig trees in the Provençal countryside and their deep cultural roots in French cuisine. This motif became a unifying thread across all restaurant brand collateral, appearing on menus, coasters, custom scarves, and even the dishware—creating a cohesive guest experience that reinforces the brand narrative.

To complement this storytelling, we curated a warm, modern color palette and typographic system that speaks to the Claudie ethos: chic, inviting, and subtly luxurious.

It was a pleasure to collaborate with Creative Director Marine Galy of Riviera Dining Group to bring Claudie’s brand to life—proof that great brand strategy and design can transport guests before the first bite.